Comments Off on What’s an Affiliate Program?

An “affiliate program” is an advertising arrangement between advertisers (merchants) and publishers (affiliates). Read more »

Comments Off on Should We Buy “Guaranteed Traffic” or “50,000 visitors”?

It really is “too good to be true.”  Several dozen web sites promise to deliver 10,000 to 100,000 visitors to your web site, for a low fee — much less than one cent per visitor, which is the cheapest you could ever draw traffic through Google’s AdWords program.

Paying for “guaranteed traffic” is a complete waste of money: Read more »

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My 2005 list of Affiliate Program Directories was quite dated and useless, so I’ve updated the list and assigned it a special page on my site: http://markwelchblog.com/affiliate-program-directories/

Comments Off on E-Commerce Business: Focus, Focus, Focus

October 29, 2001 — Last week, when I read the book Dot.Bomb (by J. David Kuo), one amusing recurring theme was quite familiar. It seemed that every few pages, Kuo’s CEO would “announce” (or another employee would “suggest”) a drastic new direction for Value America, which was started as an internet retailer. Read more »