I’ve been doing two things: first, I’ve finally been updating my profile information to reflect more information about my employment at Hurricane Electric (and “reducing” information about my earlier consulting work). Second, I’ve been adding many new Likes, Follows, and Connections while also “unliking” companies on Facebook and LinkedIn, and “unfollowing” accounts on Twitter).
One of my discoveries is that it’s much more efficient to “follow” companies and people on Twitter using Lists (https://twitter.com/MarkWelchMktg/lists). This also means that I don’t appear in these folks’ follower lists (though they are notified when added, and anyone can see which public Twitter Lists include a particular account).
I’m also remembering one basic rule: never, ever “retweet” or “share” any links unless I’ve clicked through and read the linked content. This protects my followers from frame-jacking, intrusive ads, advertorials, and worse.