Over the years, I’ve encountered lots of people who are so enamored of a tool (software or web app) that they insist that I use their chosen tool to interact with them, even at the most basic level. The most recent example I’ve encountered is Google Calendar Read more »
I don’t write much about Search Engine Optimization (SEO), despite its importance to the success of every web business. That’s because I view SEO as an integral part of every aspect of online marketing — it just isn’t a discrete function that can be managed separately. SEO is holistic.
I’ve intentionally written only in very simplistic terms about SEO: “Be Relevant and Useful” and “Common-Sense SEO.” Today, I want to emphasize the importance of audience and purpose in SEO and web marketing.
I’m learning a lot from my current move, including some lessons I didn’t learn from earlier moves. The difference: I moved everthing into a storage unit, before moving into my new home.
When I’ve moved in the past, I’ve had the luxury of time, which I’m now learning is also a curse.
Back in December 1999, I wrote about my frustrations with Priceline.com and another travel web site, both of which which proved completely useless. Today, I confirmed that PriceLine has upgraded from a useless service to a “bait-and-switch” operation.
For the past 15 years, I’ve earned most of my income from my work as an individual internet marketing consultant. This year, I must finally acknowledge that I can’t continue as a “solo” consultant.
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How to Make Money With Affiliate Marketing Even Without a Website (an ebook by Joan Mullally with Evelyn Trimborn) is mostly sincere — but quite misleading. The authors know and share a lot of information about affiliate marketing, but much of their advice is incorrect or incomplete. And ultimately, their advice won’t work for at least 95% of their target audience.
The week isn’t even half-over, and I haven’t done any real work at all, and already I’m exhausted by an endless stream of requests from “prospective employers,” few of whom appear legitimate.
In a job interview, what does it mean when the interviewer asks, “Do you consider yourself to be a team player?”
Try searching Google for that exact phrase and you’ll find lots of definitive, absolute (there can be no other) explanations for the question — each offering a different interpretation. You’ll also find complaints by job-seekers and also by human resources professionals, criticizing the question as meaningless and unanswerable.
I found two marketing articles quite thought-provoking this week:
- Ad Testing: Are You Using The Wrong Success Metrics? (Brad Geddes @ SearchEngineLand)
- Which Metric Would You Measure if You Could Choose Only One? (Erez Barak @ SearchEngineWatch)
The common factor, of course, is “which metrics should marketers use to evaluate performance?”