Category: Business

Attracting Facebook Fans with Giveaways

By , December 29, 2011

Here’s my early experience using “giveaways” (sweepstakes, free prize, drawing) to draw followers to the Facebook page for LessonIndex.com (which is a directory of lesson plan resources for K-12 teachers).

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Bounce Rates: Do They Matter?

By , August 29, 2011

“Bounce rate” and “pages per visit” are two of the most prominent statistics displayed by the Google Analytics “Dashboard.”

Don’t let that confuse you: they’re not  often not relevant. Here’s why.

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Weird Characters after cut-and-paste

By , August 22, 2011

A teacher asked about ”Weird letter characters appearing when viewing [her] product description online.”

Have “Amazon Taxes” Benefited Any States?

By , July 26, 2011

For the past month, I’ve been trying to find evidence of any benefits earned by states which have enacted an Advertising-Nexus Tax Law (“Amazon Tax”). Even after appealing for help from many sources, I’ve failed to identify any benefit. Except for New York, no states have collected any additional sales taxes due to these laws, which have reduced the states’ income-tax revenue and jobs.

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How Facebook Suppresses Opposing Views and Reinforces Enclaves

By , July 6, 2011

Facebook and other online communities are unintentionally suppressing opposing views and isolating us into “enclave discussions” instead of public exchanges. Here’s how.

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As Expected, Amazon Terminated Its California “Associates” (including me)

By , June 30, 2011

As expected, Amazon.com yesterday terminated its advertising relationship with 25,000 California web publishers, including me, after Gov. Brown signed an “Advertising-Nexus Tax Law,” which would use advertising relationships as a “hook” to try to force Amazon and other out-of-state retailers to collect California Sales Tax.  I’ve posted separately about this on my separate blog for LessonIndex.com:  http://blog.lessonindex.com/2011/06/california-forced-amazon-to-stop-advertising-here/

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High Payment Threshholds for Affiliate Programs

By , May 31, 2011

I’ve recently noticed several merchants who’ve created in-house affiliate programs with alarmingly high payment thresholds. Here’s why it’s a bad idea.

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Is Facebook Transforming Our Language?

By , May 7, 2011

Language is constantly evolving, but sometimes the process is hard to understand. Facebook provides a great example.

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Update: LessonIndex.com

By , April 6, 2011

Over the past few months, I’ve been pleased with the success of my newest web site, LessonIndex.com. Read more »

Damages From the Illinois “Advertising-Nexus” law

By , March 11, 2011

Illinois enacted an “Advertising-Nexus” tax law yesterday, triggering some serious negative consequences — while collecting no additional sales taxes. Here’s a quick summary of the law’s impact:

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