Comments (0)

I was surprised today to notice how many books are currently available on the topic of “Google Analytics” or “Web Analytics.”  Read more »

Comments (3)

I’ve just installed the Advertising-Manager plug-in and set up a widget to display a small Google AdSense advertising unit (120×240) in the upper right margin of each page. Read more »

Comments (1)

In November 2007, I posted a series of articles sharing my most common advice given to advertisers (merchants) who had hired me to advise them on the design and launch of their affiliate programs.  Below are links to the whole series in proper chronological order. Read more »

Comments (0)

“Perverse incentives” is a phrase I seem to use quite often, lately. We create (or accept) the perverse incentives that create the perverse outcomes we detest. Read more »

Comments (0)

I am both a web publisher and an internet marketing consultant.  Read more »

Comments (0)

As a web publisher, most of my time is spent developing and maintaining “niche” web sites focused on specific audiences, communities, and product categories.  “Relevant and Useful” is my web publishing philosophy. (Updated July 22, 2010) Read more »

Comments (1)

Over the past three months, I’ve been asked to sign Non-Disclosure Agreements (NDAs) more often than ever before, and as usual I’ve said “no” to each request.

I’ve been involved in the computer & technology industry for more than 25 years, starting as a reporter, later as an attorney, and now as a marketing consultant. In all that time, I’ve signed exactly two non-disclosure agreements (one as part of an employment contract).

Of course, I’d never use or disclose someone’s confidential information improperly. Read more »

Comments (0)

I’ve just added a filter to completely block ALL Twitter posts made via HootSuite. That means that I won’t see any “tweets” that anyone posts using the HootSuite tool.  My reasons: Read more »

Comments (0)

EngineReady‘s ConversionCritic web site helps you evaluate your landing page’s quality, measured by “Marketing Effectiveness,” “Offer Clarity,” “Readability of Copy,” and “Engagement with Visitor.”

ConversionCritic poses an excellent series of questions. However, the implication of the questionnaire is that a “yes” answer is better than a “no” answer, which is not always true. If you visit the site at ConversionCritic.com and complete the questionnaire, you’ll be given a detailed report that includes additional explanations for each question. Read more »

Comments (0)

Lately, I’ve noticed an increase in the number of very vague ads seeking “internet marketing help,” without defining the purpose of the marketing effort.  Sometimes I respond, just to ask what it’s about. Read more »