Category: Affiliate Marketing

Weird Characters after cut-and-paste

By , August 22, 2011

A teacher asked about ”Weird letter characters appearing when viewing [her] product description online.”

Have “Amazon Taxes” Benefited Any States?

By , July 26, 2011

For the past month, I’ve been trying to find evidence of any benefits earned by states which have enacted an Advertising-Nexus Tax Law (“Amazon Tax”). Even after appealing for help from many sources, I’ve failed to identify any benefit. Except for New York, no states have collected any additional sales taxes due to these laws, which have reduced the states’ income-tax revenue and jobs.

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As Expected, Amazon Terminated Its California “Associates” (including me)

By , June 30, 2011

As expected, Amazon.com yesterday terminated its advertising relationship with 25,000 California web publishers, including me, after Gov. Brown signed an “Advertising-Nexus Tax Law,” which would use advertising relationships as a “hook” to try to force Amazon and other out-of-state retailers to collect California Sales Tax.  I’ve posted separately about this on my separate blog for LessonIndex.com:  http://blog.lessonindex.com/2011/06/california-forced-amazon-to-stop-advertising-here/

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High Payment Threshholds for Affiliate Programs

By , May 31, 2011

I’ve recently noticed several merchants who’ve created in-house affiliate programs with alarmingly high payment thresholds. Here’s why it’s a bad idea.

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Damages From the Illinois “Advertising-Nexus” law

By , March 11, 2011

Illinois enacted an “Advertising-Nexus” tax law yesterday, triggering some serious negative consequences — while collecting no additional sales taxes. Here’s a quick summary of the law’s impact:

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Sales Tax Fairness, Advertising-Nexus Laws, and Common Sense

By , March 6, 2011

One of the “Advertising Nexus” tax bills (pending in the California legislature) is scheduled for hearing tomorrow (Monday) in Sacramento.  Yesterday, I found this editorial on the American Booksellers’ web site,  and was annoyed enough to write this reply: Read more »

It’s Too Late (Affiliate Marketing for Holiday Sales)

By , October 5, 2010

Yesterday, I turned away a prospective client with unreasonable expectations. He wanted me to help design and implement an “affiliate program” this month, with the goal of generating significant profits for the 2010 holiday season. I told him, “It’s too late.” Read more »

Super Affiliates

By , October 4, 2010

I’m often asked how merchants can find and recruit “super affiliates” to participate in their affiliate programs. Unfortunately, the answer isn’t simple, because there’s really no such thing as a “super affiliate.” Read more »

Free Affiliate-Program Advice for Merchants: 11-Part Series

By , May 19, 2010

In November 2007, I posted a series of articles sharing my most common advice given to advertisers (merchants) who had hired me to advise them on the design and launch of their affiliate programs.  Below are links to the whole series in proper chronological order. Read more »

About Mark Welch

By , May 1, 2010

I am both a web publisher and an internet marketing consultantRead more »

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