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A teacher asked about ”Weird letter characters appearing when viewing [her] product description online.”

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I’ve recently noticed several merchants who’ve created in-house affiliate programs with alarmingly high payment thresholds. Here’s why it’s a bad idea.

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I’m often asked how merchants can find and recruit “super affiliates” to participate in their affiliate programs. Unfortunately, the answer isn’t simple, because there’s really no such thing as a “super affiliate.” Read more »

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In November 2007, I posted a series of articles sharing my most common advice given to advertisers (merchants) who had hired me to advise them on the design and launch of their affiliate programs.  Below are links to the whole series in proper chronological order. Read more »

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This is a “work-in-progress” checklist that I created in December 2007, but never finished. It is essentially a list of “issues” to consider when evaluating a merchant’s web site. Read more »

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Most merchants find it useful to divide prospective and current affiliates into major categories, which usually have different performance characteristics and concerns. Read more »

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Here is a typical outline of issues that a merchant (advertiser) should consider when explaining to prospective affiliates (publishers) why they should consider participating in the merchant’s “performance-based advertising” program (affiliate program). Read more »

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1. My usual recommendation is that merchants should hire a full-time in-house affiliate manager to administer the program. However, you should be aware that there are a number of “outsourcing” options for administration of an affiliate program. Read more »

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This is a quick summary of the “program policies” that I frequently recommend that advertisers (merchants) consider when creating or updating their “affiliate program.” Read more »

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In every niche, there are “opportunities” that seem open for exploitation, and usually the affiliate manager can identify several such opportunities. For example, she may say, “There should be a web site that compares pricing or service levels for [these products/services].” Or she may identify one or more “acquisition targets,” such as content sites which are “stale” and which are either available for purchase or due for expiration. Read more »