Comments (1) In November 2007, I posted a series of articles sharing my most common advice given to advertisers (merchants) who had hired me to advise them on the design and launch of their affiliate programs. Below are links to the whole series in proper chronological order. Read more »
This is a “work-in-progress” checklist that I created in December 2007, but never finished.It is essentially a list of “issues” to consider when evaluating a merchant’s web site. Read more »
Most merchants find it useful to divide prospective and current affiliates into major categories, which usually have different performance characteristics and concerns. Read more »
Here is a typical outline of issues that a merchant (advertiser) should consider when explaining to prospective affiliates (publishers) why they should consider participating in the merchant’s “performance-based advertising” program (affiliate program). Read more »
This is a quick summary of the “program policies” that I frequently recommend that advertisers (merchants) consider when creating or updating their “affiliate program.” Read more »
In every niche, there are “opportunities” that seem open for exploitation, and usually the affiliate manager can identify several such opportunities. For example, she may say, “There should be a web site that compares pricing or service levels for [these products/services].” Or she may identify one or more “acquisition targets,” such as content sites which are “stale” and which are either available for purchase or due for expiration. Read more »
Once a new affiliate program is launched, these are the most common strategies for recruiting new affiliates; I assume this work will be done initially by a single full-time affiliate manager. Read more »
This is the most common set of recommendations I give to merchants who are planning to launch an “affiliate program,” based on the factors discussed in my other posts in this section. Read more »
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