Category: Affiliate Marketing

Damages From the Illinois “Advertising-Nexus” law

By , March 11, 2011

Illinois enacted an “Advertising-Nexus” tax law yesterday, triggering some serious negative consequences — while collecting no additional sales taxes. Here’s a quick summary of the law’s impact:

Read more »

Sales Tax Fairness, Advertising-Nexus Laws, and Common Sense

By , March 6, 2011

One of the “Advertising Nexus” tax bills (pending in the California legislature) is scheduled for hearing tomorrow (Monday) in Sacramento.  Yesterday, I found this editorial on the American Booksellers’ web site,  and was annoyed enough to write this reply: Read more »

It’s Too Late (Affiliate Marketing for Holiday Sales)

By , October 5, 2010

Yesterday, I turned away a prospective client with unreasonable expectations. He wanted me to help design and implement an “affiliate program” this month, with the goal of generating significant profits for the 2010 holiday season. I told him, “It’s too late.” Read more »

Super Affiliates

By , October 4, 2010

I’m often asked how merchants can find and recruit “super affiliates” to participate in their affiliate programs. Unfortunately, the answer isn’t simple, because there’s really no such thing as a “super affiliate.” Read more »

Free Affiliate-Program Advice for Merchants: 11-Part Series

By , May 19, 2010

In November 2007, I posted a series of articles sharing my most common advice given to advertisers (merchants) who had hired me to advise them on the design and launch of their affiliate programs.  Below are links to the whole series in proper chronological order. Read more »

About Mark Welch

By , May 1, 2010

I am both a web publisher and an internet marketing consultantRead more »

Mark Welch – Publisher Role

By , April 30, 2010

As a web publisher, most of my time is spent developing and maintaining “niche” web sites focused on specific audiences, communities, and product categories.  “Relevant and Useful” is my web publishing philosophy.

Read more »

North Carolina’s Advertising-Nexus Sales Tax Law

By , July 29, 2009

It now appears almost certain that North Carolina will become the third state (after New York and Rhode Island) to enact a blatantly unconstitutional “Advertising-Nexus” law, attempting to force out-of-state merchants to collect sales tax if they pay in-state web publishers for advertising.  Although Amazon responded to New York’s secret, retroactive enactment of the law in 2008 by collecting sales taxes from New York residents, the laws are having perverse effects in Rhode Island and North Carolina. Read more »

Should All Merchants Adopt the “New York Solution” (Advertising-Nexus Tax Laws)

By , July 9, 2009

Okay, I’m going to leap out on a ledge and suggest something that none of us (in the “affiliate marketing” community) like: Merchants should seriously consider adopting the “New York Solution” for all of their web publishers, whether located in an “Advertising-Nexus” state or not. Read more »

California’s Amazon Tax: AB 178, Sales Tax, and Web Publishers

By , February 28, 2009

California is considering a bill which would effectively terminate advertising by out-of-state merchants on web publications owned by Californians. Read more »

OfficeFolders theme by Themocracy