Category: Internet Marketing

Warning: Cloud Computing Affiliate Scams (CloudZow and more)

By , June 8, 2012

This week, I received two emails promoting new “Cloud Computing” services, with incredibly low pricing and promises of unlimited wealth if I become a reseller. They’re scams. Don’t flush your money into the sewers where these crooks are.

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What Hit Me? Did Google’s Panda or Penguin update tank my blog from search results?

By , May 22, 2012

OK, experts: what hit my other blog? Was it one of Google’s Panda updates, or the Penguin update?

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Affiliate Program Management: An Hour a Day (Geno Prussakov)

By , May 3, 2012

The breadth and depth of the advice in Geno Prussakov’s book, Affiliate Program Management: An Hour a Day, is exceptional.

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Risks of Hiring Interns and Students

By , March 29, 2012

Over the past 15 years, I’ve often heard clients suggest that they intend to hire “interns” or “students” as temporary workers, and I’ve always offered warnings. The problem isn’t really hiring the interns or students, but instead assuming that they understand and respect “the rules.”

Students and other temporary workers “assign far more value to [their own] potential short-term earnings than to the merchant’s long-term reputation” (quoting myself).

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Warning: Automatic AdWords Switch to “Optimize for Conversions”

By , February 7, 2012

Beware: Google will automatically change AdWords accounts to “Optimize for Conversions” instead of “Optimize for Clicks,” which could create huge problems for clients who have not properly implemented conversion tracking within AdWords.

Google announced the plan on its “Inside Adwords” blog in December, and has recently begun displaying an alert within the AdWords account interface, noting that the change will happen this month (February). To avoid the automatic switch, complete this form before February 14.

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Attracting Facebook Fans with Giveaways

By , December 29, 2011

Here’s my early experience using “giveaways” (sweepstakes, free prize, drawing) to draw followers to the Facebook page for LessonIndex.com (which is a directory of lesson plan resources for K-12 teachers).

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Screen Resolutions & Web Design

By , October 9, 2011

I was surprised to notice today that the vast majority of visitors to LessonIndex.com (93.7%) have displays that are at least 1024 pixels wide. But that doesn’t mean that web pages should be designed with that width in mind!

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Bounce Rates: Do They Matter?

By , August 29, 2011

“Bounce rate” and “pages per visit” are two of the most prominent statistics displayed by the Google Analytics “Dashboard.”

Don’t let that confuse you: they’re not  often not relevant. Here’s why.

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Weird Characters after cut-and-paste

By , August 22, 2011

A teacher asked about “Weird letter characters appearing when viewing [her] product description online.”

Have “Amazon Taxes” Benefited Any States?

By , July 26, 2011

For the past month, I’ve been trying to find evidence of any benefits earned by states which have enacted an Advertising-Nexus Tax Law (“Amazon Tax”). Even after appealing for help from many sources, I’ve failed to identify any benefit. Except for New York, no states have collected any additional sales taxes due to these laws, which have reduced the states’ income-tax revenue and jobs.

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