Comments (0) Here’s my early experience using “giveaways” (sweepstakes, free prize, drawing) to draw followers to the Facebook page for LessonIndex.com (which is a directory of lesson plan resources for K-12 teachers).
“Bounce rate” and “pages per visit” are two of the most prominent statistics displayed by the Google Analytics “Dashboard.”
Don’t let that confuse you: they’re not often not relevant. Here’s why.
Always test, test, test whenever you make any change to your web site. Read more »
I was surprised today to notice how many books are currently available on the topic of “Google Analytics” or “Web Analytics.” Read more »
“Perverse incentives” is a phrase I seem to use quite often, lately. We create (or accept) the perverse incentives that create the perverse outcomes we detest. Read more »
I am growing to detest intermediate metrics, which are often used in deceptive ways. Read more »
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