Beware: Google will automatically change AdWords accounts to “Optimize for Conversions” instead of “Optimize for Clicks,” which could create huge problems for clients who have not properly implemented conversion tracking within AdWords.
Google announced the plan on its “Inside Adwords” blog in December, and has recently begun displaying an alert within the AdWords account interface, noting that the change will happen this month (February). To avoid the automatic switch, complete this form before February 14.
Read more »
There’s been a flurry of SEO-related commentary over the past week, discussing Google’s most recent algorithm adjustments, which changed the results for about 12% of all search queries. Internally, Google calls this the “Panda” update, but most observers call it the “Farmer update” for its impact on “content farms.”
Read more »
I’ve optimized Google AdWords PPC-search campaigns for dozens of clients. I’ve been doing online marketing since 1997, paid search since 1999, and Google AdWords since the service launched. Read more »
PPC Search should be the cornerstone of all your online marketing efforts, because it can provide immediate results and immediate pin-point data to determine the effectiveness of the search campaigns: Read more »
EngineReady‘s ConversionCritic web site helps you evaluate your landing page’s quality, measured by “Marketing Effectiveness,” “Offer Clarity,” “Readability of Copy,” and “Engagement with Visitor.”
ConversionCritic poses an excellent series of questions. However, the implication of the questionnaire is that a “yes” answer is better than a “no” answer, which is not always true. If you visit the site at ConversionCritic.com and complete the questionnaire, you’ll be given a detailed report that includes additional explanations for each question. Read more »
Google AdSense is almost never the best way to monetize a site; most web sites can earn more from other advertising options.
But I almost always recommend using AdSense as the first advertising solution for new web publications (sites). The reasons are simple: Read more »
For at least 14 years, I’ve repeated the same “mantra” for web publishers: Be relevant and useful.
That’s the answer to many “how can I” questions: Read more »
Search-Engine Optimization is probably the single most profitable “marketing strategy” for most e-commerce retailers. The reason is simple: if your SEO strategy works well, you’ll draw traffic and generate sales, without paying anyone for that privilege. But every day, I find retail e-commerce sites that ignore (or fail at) this critically important strategy. That’s very sad, because in my opinion, effective SEO requires very little more than common sense. (Most other marketing strategies are also more effective if the site is optimized for search engines.) Read more »
I spent half of my day yesterday visiting the exhibitor booths at the Search Engine Strategies conference in San Jose. My primary goal was to learn more about some of the advanced PPC search management tools, but I was also looking for anything new that might help my clients or me. Read more »
Combatting Click Fraud
September 1, 2005 (DRAFT) — I’m going to share some strategies for “effective pay-per-click search marketing,” including strategies for combatting “click fraud.” Read more »
Comments (0) 
