Comments (1) In late October, an unexpected phone call revived my interest in the subject of “lesson plan resources for teachers.” The first result of that inspiration is my newest web site, at LessonIndex.com. Read more »
A reader asked why I pointed out that certain directory sites lacked a privacy policy, in my “Affiliate Program Directories” page.
A privacy policy is one of the most basic requirements for any professional web site. If a web site doesn’t have a conspicuous link to a privacy policy, it simply isn’t very professional, and is less trustworthy. Read more »
Creating the right structure of categories and attributes for the products in your online store is a critical step that many online merchants ignore. Read more »
I first became interested in “internet marketing” in 1995 because I was an estate-planning attorney seeking clients. One of my early lessons was that sometimes, marketing success can come from counter-intuitive strategies. Here’s an example. Read more »
I’ve optimized Google AdWords PPC-search campaigns for dozens of clients. I’ve been doing online marketing since 1997, paid search since 1999, and Google AdWords since the service launched. Read more »
Yesterday, I turned away a prospective client with unreasonable expectations. He wanted me to help design and implement an “affiliate program” this month, with the goal of generating significant profits for the 2010 holiday season. I told him, “It’s too late.” Read more »
PPC Search should be the cornerstone of all your online marketing efforts, because it can provide immediate results and immediate pin-point data to determine the effectiveness of the search campaigns: Read more »
I’m often asked how merchants can find and recruit “super affiliates” to participate in their affiliate programs. Unfortunately, the answer isn’t simple, because there’s really no such thing as a “super affiliate.” Read more »
I was surprised today to notice how many books are currently available on the topic of “Google Analytics” or “Web Analytics.” Read more »
I’ve just installed the Advertising-Manager plug-in and set up a widget to display a small Google AdSense advertising unit (120×240) in the upper right margin of each page. Read more »
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