An excellent “experience story” about a nightmare startup:
Excellent article about a “unicorn” startup: “Zenefits Was the Perfect Startup. Then It Self-Disrupted: What happened when an HR firm had some epic HR problems” (http://www.bloomberg.com/features/2016-zenefits/) in Bloomberg, by Claire Suddath and Eric Newcomer.
Like some other “unicorns” in recent years, Zenefits decided that the rules didn’t apply to its company: in this case, state-by-state licensing requirements when selling insurance, and the training and compliance requirements for such sales. Read more »
Always test, test, test whenever you make any change to your web site. Read more »
Creating the right structure of categories and attributes for the products in your online store is a critical step that many online merchants ignore. Read more »
“Perverse incentives” is a phrase I seem to use quite often, lately. We create (or accept) the perverse incentives that create the perverse outcomes we detest. Read more »
I just finished a very interesting conversation with a nice, articulate young man who had sought my marketing advice. Unfortunately, I quickly determined that he didn’t need marketing help — he needed legal and practical advice regarding intellectual property (patent & trademark law), import/export law and practices, and business planning. Read more »
Another “Must Read” Book for Entrepreneurs, and a “Good Read” for the Rest of Us Read more »
(October 26, 2001) I read a great book today, cover-to-cover, and I strongly recommend this book to anyone who wonders what really happened in the dot-com explosion and collapse. Indeed, I’d recommend it to anyone who is interested in business; heck, I recommend it to anyone, period.
The book is called “Dot.Bomb ” (beware, it’s one of two books released this fall with the same title). The full title is “Dot.Bomb: My Days and Nights at an Internet Goliath,” by J. David Kuo. (I decided to buy the book after reading a brief comment about it in the fall issue of Brill’s Content magazine.) Read more »