Category: Web Site Monetization

As Expected, Amazon Terminated Its California “Associates” (including me)

By , June 30, 2011

As expected, yesterday terminated its advertising relationship with 25,000 California web publishers, including me, after Gov. Brown signed an “Advertising-Nexus Tax Law,” which would use advertising relationships as a “hook” to try to force Amazon and other out-of-state retailers to collect California Sales Tax.  I’ve posted separately about this on my separate blog for

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High Payment Threshholds for Affiliate Programs

By , May 31, 2011

I’ve recently noticed several merchants who’ve created in-house affiliate programs with alarmingly high payment thresholds. Here’s why it’s a bad idea.

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By , April 6, 2011

Over the past few months, I’ve been pleased with the success of my newest web site, Read more »

Test, test, and test your web site again!

By , January 9, 2011

Always test, test, test whenever you make any change to your web site. Read more »

Experimenting with Google AdSense

By , May 25, 2010

I’ve just installed the Advertising-Manager plug-in and set up a widget to display a small Google AdSense advertising unit (120×240) in the upper right margin of each page. Read more »

Using Google AdSense Wisely

By , August 1, 2009

Google AdSense is almost never the best way to monetize a site; most web sites can earn more from other advertising options.

But I almost always recommend using AdSense as the first advertising solution for new web publications (sites).  The reasons are simple: Read more »

Just Say No to “Gurus”

By , August 1, 2009

Do not pay money to a “guru.” Ever.

The word “guru” implies a blind faith which many embrace in their religions, but it iisn’t appropriate for business.

Don’t buy a “course” or “system” or even an ebook about “How to Make Money from AdSense” or “Internet Success Secrets” or “Money Machines” or any other gimicky name.

And don’t pay money to buy “secrets.”  There really are no “secrets” about how to make money. There are strategies, of course, which can often work when properly applied — but they aren’t secrets. Read more »

Consulting for Web Publishers (Affiliates) – Not.

By , July 23, 2009

I am often asked by web publishers to advise them (as a paid consultant) on how to monetize their sites, including earning from a variety of advertising strategies and affiliate programs.

But I’ve always said “no” to publisher-side consulting. I sure don’t want to pretend that I’m a “guru” or that I have all the answers, or a secret to success. Read more »

How to Make Money from Web Site Banner Advertising

By , March 30, 1997

I wrote this article in 1996-1997 for an audience of “web publishers” seeking revenue from their web sites. Read more »

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