Posts tagged: Advice

Just Say No to “Gurus”

By , August 1, 2009

Do not pay money to a “guru.” Ever.

The word “guru” implies a blind faith which many embrace in their religions, but it iisn’t appropriate for business.

Don’t buy a “course” or “system” or even an ebook about “How to Make Money from AdSense” or “Internet Success Secrets” or “Money Machines” or any other gimicky name.

And don’t pay money to buy “secrets.”  There really are no “secrets” about how to make money. There are strategies, of course, which can often work when properly applied — but they aren’t secrets. Read more »

Be Relevant and Useful

By , August 1, 2009

For at least 14 years, I’ve repeated the same “mantra” for web publishers: Be relevant and useful.

That’s the answer to many “how can I” questions: Read more »

Common-Sense SEO

By , July 27, 2009

Search-Engine Optimization is probably the single most profitable “marketing strategy” for most e-commerce retailers. The reason is simple: if your SEO strategy works well, you’ll draw traffic and generate sales, without paying anyone for that privilege. But every day, I find retail e-commerce sites that ignore (or fail at) this critically important strategy. That’s very sad, because in my opinion, effective SEO requires very little more than common sense. (Most other marketing strategies are also more effective if the site is optimized for search engines.) Read more »

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