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	<title>Mark Welch&#039;s Perspective &#187; Bookstores</title>
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	<description>blog musings by Mark J. Welch</description>
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		<title>Are Real-World Bookstores Doomed?</title>
		<link>http://www.MarkWelchBlog.com/2009/07/25/are-real-world-bookstores-doomed/</link>
		<comments>http://www.MarkWelchBlog.com/2009/07/25/are-real-world-bookstores-doomed/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 04:04:25 +0000</pubDate>
		<dc:creator>Mark Welch</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Bookstores]]></category>
		<category><![CDATA[Offline Marketing]]></category>

		<guid isPermaLink="false">http://markwelchblog.com/?p=129</guid>
		<description><![CDATA[July 24, 2009 &#8212; I decided this week that &#8220;real-world bookstores&#8221; really are doomed to a much smaller role in our society. I&#8217;ve mentioned shopping at local bookstores in two book reviews I posted in my blog.  Way back in January 2002, I wrote a review of Republic.com, in which I observed how browsing at [...]]]></description>
			<content:encoded><![CDATA[<p><em>July 24, 2009</em> &#8212; I decided this week that &#8220;real-world bookstores&#8221; really are doomed to a much smaller role in our society.<span id="more-129"></span></p>
<p>I&#8217;ve mentioned shopping at local bookstores in two book reviews I posted in my blog.  Way back in January 2002, I wrote a <a href="book-reviews/52-republiccom-cass-sunstein.html" target="_new">review of <em>Republic.com</em></a>, in which I observed how browsing at a physical bookstore creates so many more &#8220;opportunities for discovery&#8221; than shopping online. In my <a href="book-reviews/76-joomla-15-a-users-guide-barrie-north.html" target="_new">review of <em>Joomla 1.5: A User&#8217;s Guide</em></a><em> </em>posted today, I observed that the shelves at my local Borders stores carried many old (obsolete) computer books, and very few new titles.</p>
<p>It appears that Borders and <a title="Boycott Barnes and Noble! " href="http://markwelchblog.com/1997/08/05/boycott-barnes-and-noble-spam/" target="_blank">Barnes &amp; Noble</a> (the two big-box bookstores in my area) have both &#8220;downsized&#8221; their computer-book sections, and they&#8217;ve mostly accomplished this by simply <em>not offering </em>any newer titles. Pick any major software program or technology, and look for books on that topic in a &#8220;big box&#8221; bookstore. You&#8217;ll find more books about obsolete versions than current ones; and for some reason, the obsolete titles aren&#8217;t even discounted.</p>
<p>A second problem is the <em>organization</em> of computer books on the shelf.  When I went shopping for books on PHP and MySQL, I found them scattered in many different locations on the shelves. It&#8217;s pretty clear that the staff in these stores don&#8217;t understand enough about these topics to understand where to re-shelve books. Of course, most customers also re-shelve books in random locations. When I complained to a Borders store manager this week, he said that many customers in the computer section just read what they need and don&#8217;t buy the book.</p>
<p>Of course, computer books are just one small section in &#8220;big-box&#8221; bookstores, and most smaller bookstores don&#8217;t offer computer books at all. The reason is simple: computer books have a very short &#8220;shelf life,&#8221; since a book about verison 2.x is obsolete as soon as version 3.0 is released.  The travel section seems to share the same fate, with relatively short &#8220;shelf lives&#8221; (and often sporting the year as part of the title). The magazine sections are also poorly-maintained, probably due in part to their typical proximity to the coffee area.</p>
<p>That&#8217;s not the case for many other types of books: a copy of George Orwell&#8217;s <em>1984</em> printed in 1948 contains the exact same text as a copy printed in 2009 (although the new edition might add an introduction or commentary article to try to persuade readers to select the newer edition).</p>
<p>But in many categories, including &#8220;timeless&#8221; genres like poetry, the selection in &#8220;big box&#8221; bookstores is also shrinking. I assume that this is partly due to demand: if people don&#8217;t buy many poetry books, the stores will shrink that section and allocate more space to categories which people demand more.  But it&#8217;s also impacted by paid promotions: publishers pay huge fees to have their books displayed prominently (and ideally in great excess, to create the appearance of strong demand.  In many sections, &#8220;slotting fees&#8221; may result in an increased number of shelves allocated to fewer unique titles.)</p>
<p>Where does this end?  I find it much less appealing to &#8220;browse a bookstore&#8221; today than I did 10 or 20 years ago.  That includes both &#8220;big box&#8221; bookstores and small local bookstores where I used to find eclectic titles, books of local interest, and often surprisingly large selections in some genres.  In past decades, when I traveled I often took time to browse in local bookshops.  I also made a conscious effort to buy books from small local bookstores, even paying a slight premium, to support local businesses.</p>
<p>Today, unfortunately, many of the bookstores &#8212; where I spent many hours and many dollars &#8212; carry a smaller selection of books, often shrinking the specialty sections that drew me in. Quite a few have closed.</p>
<p>Of course, most of the small bookstore owners blame the &#8220;big box&#8221; bookstores and Amazon.com for their shrinking sales. (The independent bookstores&#8217; lobbyists have even persuaded legislators in several states to enact unconstitutional laws to try to force Amazon to collect sales tax.) It is certainly difficult to profit from a small local bookshop when consumers are presented with the appearance of broader choice and more convenience through &#8220;big box&#8221; bookstores and e-tailers.</p>
<p>But when I visit local bookstores (tiny or large), I&#8217;m not seeing a meaningful effort to create or maintain a competitive &#8220;edge.&#8221; Quite often, I see superficial efforts like the fake &#8220;handwritten staff recommendations&#8221; posted on some stores&#8217; shelves, or a &#8220;local interest&#8221; section that contains few genuinely-local titles.  I&#8217;m certainly not seeing any price competition, except on a few best-sellers (which admittedly represent a huge portion of most stores&#8217; revenue).</p>
<p>Sadder still, I often find a better selection of books in an airport newsstand than in much larger bookshops.</p>
<p>I&#8217;m saddened every time I find an empty storefront where a local bookshop used to be.  I&#8217;m disappointed when I find less reason to visit <em>any</em> bookshop because of reduced selection.</p>
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