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	<title>Mark Welch&#039;s Perspective &#187; Contact Lenses</title>
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	<description>blog musings by Mark J. Welch</description>
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		<title>LensCrafters&#8217; Bait-and-Switch Scam: AVP</title>
		<link>http://www.MarkWelchBlog.com/2008/10/06/lenscrafters-bait-and-switch-scam-avp/</link>
		<comments>http://www.MarkWelchBlog.com/2008/10/06/lenscrafters-bait-and-switch-scam-avp/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 19:05:15 +0000</pubDate>
		<dc:creator>Mark Welch</dc:creator>
				<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Contact Lenses]]></category>
		<category><![CDATA[Eyeglasses]]></category>

		<guid isPermaLink="false">http://markwelchblog.com/?p=73</guid>
		<description><![CDATA[October 6, 2008 &#8212; I&#8217;m angry today, because I&#8217;ve just wasted two trips to LensCrafters, and now must start over from scratch looking for new eyeglasses. I wanted to buy new glasses. I knew what I wanted, and I had my prescription (written by the nice lady at the EyeExam office inside LensCrafters, for the [...]]]></description>
			<content:encoded><![CDATA[<p><em>October 6, 2008</em> &#8212; I&#8217;m angry today, because I&#8217;ve just wasted two trips to LensCrafters, and now must start over from scratch looking for new eyeglasses.</p>
<p>I wanted to buy new glasses. I knew what I wanted, and I had my prescription (written by the nice lady at the EyeExam office inside LensCrafters, for the bargain price of just $59.95). However, the salespeople I spoke with (and the general manager) kept trying to pitch me on &#8220;upgrades&#8221; &#8212; featherweight lenses, anti-reflective coating, and the &#8220;new thing&#8221; called AVP (for &#8220;Advanced View Progressive,&#8221; not &#8220;Alien Vs. Predator&#8221;).<span id="more-73"></span></p>
<p>I had to ask <strong>four times</strong> before the salesperson finally went into the back and brought out samples of lenses with and without the &#8220;anti-reflective&#8221; (AR) coating. I was suitably impressed, so we moved forward to the AVP issue. The salesperson could not explain it to me, and I became so frustrated and angry that I simply left the store, promising to return later when I was in a better mood.</p>
<p>But when I returned six hours later, in a better mood and absolutely expecting to spend $300 to $400 on a new pair of eyeglasses, nothing really changed. I asked at least ten different ways for the salesperson and manager to explain what AVP actually is, other than some marketing hype. Each time they explained it, it sounded just a little bit different from the time before.</p>
<p>But one thing was clear: glasses without AVP are crap, and I really needed to buy AVP. No, they couldn&#8217;t &#8220;show me&#8221; anything. No, there was no sales literature. No, AVP is not explained technically.</p>
<p>I finally took a break and tried to research the issue online, using my iPhone. (Of course, this was hard to do since I didn&#8217;t have the right eyeglasses.) Eventually, I determined that there simply didn&#8217;t seem to be any reference to AVP (&#8220;Advanced View Progressive&#8221;) anywhere other than at LensCrafters&#8217; own web site. When I pointed this out, the general manager told me that AVP is the same technology as &#8220;Accolade,&#8221; so I tried to research that. I found that there are no web pages ther mention both AVP and Accolade &#8212; clearly, they are not the same technology.</p>
<p>I asked, again and again, to be shown <strong>anything</strong> that would actually describe or show the difference between AVP and non-AVP progressive lenses. The staff was unanimous: there was nothing. I even called another LensCrafters store, and got the exact same explanation and agreement that there was nothing that either explained or demonstrated the difference.</p>
<p>So what&#8217;s the deal? Is AVP just another made-up buzzword like they use to sell toothpaste and gasoline at inflated prices? It certainly seems to be. I walked out of LensCrafters twice today, because I won&#8217;t do business with <strong>bait-and-switch scam artists.</strong> I expect to pay <strong>more</strong> money tomorrow at another optician to get the glasses that LensCrafters persuaded me that I should not buy from them.</p>
<p><em><strong>Added 10-7-2008:</strong><em> Some form of &#8220;better progressive lenses&#8221; are apparently offered by a number of companies under different trademarks. None of these web sites actually explain the technology or provide a credible demonstration. This all appears to be &#8220;marketing hype&#8221; with no actual benefit for your money. </em></em></p>
<ul>
<li><em><em>Advanced View Progressive (AVP) &#8211; LensCrafters </em></em></li>
<li><em><em>Verilux Physio &#8211; WAVE (Wavefront Advanced Vision Enhancement) </em></em></li>
<li><em><em>Accolade &amp; Accolade Freedom With FrameOptimization Technology </em></em></li>
<li><em><em>Harmonix (Accolade&#8217;s &#8220;Technology&#8221;) </em></em></li>
<li><em><em>EasyView (PearleVision) </em></em></li>
</ul>
<p><em><em>&#8211; Mark J. Welch </em></em></p>
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		<title>Is This Contact Lens Defective?</title>
		<link>http://www.MarkWelchBlog.com/2002/09/05/is-this-contact-lens-defective/</link>
		<comments>http://www.MarkWelchBlog.com/2002/09/05/is-this-contact-lens-defective/#comments</comments>
		<pubDate>Thu, 05 Sep 2002 19:08:58 +0000</pubDate>
		<dc:creator>Mark Welch</dc:creator>
				<category><![CDATA[Consumer Protection]]></category>
		<category><![CDATA[Contact Lenses]]></category>
		<category><![CDATA[Eyeglasses]]></category>

		<guid isPermaLink="false">http://markwelchblog.com/?p=79</guid>
		<description><![CDATA[(September 5, 2002)  I&#8217;ve worn glasses for nearly 35 of my 42 years. Like most folks, I&#8217;ve never really liked glasses.  But at several times in the past, when I&#8217;ve inquired about contact lenses, I&#8217;ve been told that something about my eyes was unusual (I assume it was my astigmatism) so I could not wear [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 10pt;">(September 5, 2002)  <strong>I&#8217;ve worn glasses for nearly 35 of my 42 years.<span id="more-79"></span></strong></span></p>
<p><span style="font-size: 10pt;">Like most folks, I&#8217;ve never really liked glasses.  But at several times in the past, when I&#8217;ve inquired about contact lenses, I&#8217;ve been told that something about my eyes was unusual (I assume it was my astigmatism) so I <em>could not wear</em> contact lenses.  Later, I was told that I <em>might</em> be able to wear contact lenses, but I might spend a bunch of money and then discover that I couldn&#8217;t wear them.</span></p>
<p><span style="font-size: 10pt;">Finally, two months ago, I decided it was time to try contact lenses.  I visited my eye doctor, telling her I&#8217;d never worn contacts but would like to see if they might be appropriate.  She did the basic eye exam and then some additional stuff to measure the curvature of my eye, and ordered a pair of trial lenses.</span></p>
<p><span style="font-size: 10pt;">When the trial lenses came in, the doctor had just returned from vacation so there was a delay for the &#8220;fitting&#8221; and &#8220;instruction&#8221; &#8212; it turned out that these consisted of one hour of &#8220;instruction&#8221; from a young woman in the office (she apparently had very little training), plus a quick glance from the doctor while the lenses were in my eyes. </span></p>
<p><span style="font-size: 10pt;">It&#8217;s hard to be objective, but I think it&#8217;s safe to say that the &#8220;instructor&#8221; was not very skilled in her job, and I had great difficulty finding the right way to insert and remove contact lenses.  In fact, after the first hour of &#8220;instruction,&#8221; my eyes were red and I was told to return the next day to try again.  It would probably have taken many more visits, except my &#8220;instructor&#8221; finally asked for help; it turned out that her instructions were wrong, and after just five minutes of proper instruction from someone else, I was able to insert and remove the lenses without difficulty.</span></p>
<p><span style="font-size: 10pt;">During this process, I noticed that there was a &#8220;line&#8221; at the edge of the right contact lens, and I pointed this out to the (first) &#8220;instructor.&#8221;  She rinsed the lens, held it up at a different angle, and said it was okay. </span></p>
<p><span style="font-size: 10pt;">But after noticing discomfort in my right eye while wearing the lens out of the office, I removed the lens at home and inspected it again, and there was that line again.  When I examined it closely, I could see that it was a tear in the lens.  I don&#8217;t know if the lens was torn originally, or was damaged due to handling during the &#8220;instruction,&#8221; but it was certainly torn.  I called the doctor&#8217;s office, and my eye doctor said she would re-order new lenses from another manufacturer. I asked why she simply did not reorder the same brand of lens (presumably just replacing the one that was torn), and she said that if I felt discomfort, it made sense to try another brand (which seemed strange, since the discomfort appeared to be caused by the torn lens only).</span></p>
<p><span style="font-size: 10pt;">A day later (in early August), the office called to tell me that one of my new lenses was &#8220;back ordered&#8221; until August 26, so I waited until August 29 to call and inquire about the status.  I was informed that the lens had been received much earlier, but had not been properly logged in by the &#8220;instructor,&#8221; who in any event was no longer working for the firm.  I picked up the new lenses on Tuesday, September 3, and took them home.</span></p>
<p><span style="font-size: 10pt;">After I removed the new lenses from their sealed package and cleaned them, I could not determine which was the &#8220;inside&#8221; and which was the &#8220;outside&#8221; of the lenses &#8211; perhaps due to inadequate &#8220;instruction&#8221; or perhaps because the new lenses were a different brand than the first pair.  While I scrutinized the lenses, I noticed a line on the surface, and worried that one of the new lenses might be torn. I called the doctor&#8217;s office, and several hours later the eye doctor called back and told me that these lenses normally would have small laser-etched markings, used to confirm that the lenses were correctly oriented when I went for a follow-up visit. She was surprised I&#8217;d even noticed these markings; another office I called, suggested that I was supposed to look for the lines, and insert the lenses with the lines pointing downward.</span></p>
<p><span style="font-size: 10pt;">But by the time I spoke with my eye doctor, I had seen more.  The edges of the new lenses (like the edges of the original lenses) did not appear to be completely even, and I thought I saw tiny scratches or abrasions on the surface of the contact lenses.  And of course, I still could not tell the inside from the outside of the lenses.  I definitely would never have noticed or become concerned about these, if I hadn&#8217;t already become concerned about the reliability of my eye care &#8220;team&#8221; and my ability to gather even the most basic information.</span></p>
<p><span style="font-size: 10pt;">At this point, I asked how I could determine what a &#8220;normal&#8221; contact lens should look like, and discovered that there is no answer.  Yes, there are defective lenses, and yes, I might see some defects, but nobody can identify how I should examine or inspect a lens before putting it my eye &#8212; and my doctor said that if I couldn&#8217;t see an obvious tear, I should just put it in my eye.</span></p>
<p><span style="font-size: 10pt;">My eye doctor initially told me that I could schedule another &#8220;instruction&#8221; appointment, but said she could not see me until I&#8217;d worn the lenses for two weeks.  Later, she offered to meet with me and examine the lenses and make sure I was properly trained &#8212; but told me that even then, she could not provide any real guidance on how I should examine new lenses to determine if they were normal and safe. </span></p>
<p><span style="font-size: 10pt;">I told her that since I had completely lost confidence in her office, I would return the lenses and find another practitioner.</span></p>
<p><span style="font-size: 10pt;">I then made dozens of calls, to other opthamologists and optometrists and manufacturers, and confirmed that there are <strong>no</strong> resources that would help me determine whether a particular contact lens is normal and safe.</span></p>
<p><span style="font-size: 10pt;">Nor could anyone answer the question, could I be injured if I ended up putting a defective or damaged (or normal) lens in my eye?  Some internet research turned up some anecdotal evidence &#8212; queries from people who said they had suffered injuries from wearing contact lenses, either due to unseen defects or from wearing them for &#8220;too long&#8221; (although worn as instructed).</span></p>
<p><span style="font-size: 10pt;">No one will provide written instructions, period. All instruction is oral. In other words, if you get improper instruction, there&#8217;s no way to know. (As a lawyer, I view this as &#8220;total deniability&#8221; &#8212; it&#8217;s your word against the &#8220;expert&#8217;s&#8221; as to what was said in that room, and in the unlikely event that you ever suffer injury and sue, the &#8220;expert&#8221; will certainly testify that perfect advice was given.)</span></p>
<p><strong><span style="font-size: 10pt;">At this point, I&#8217;m <span style="text-decoration: underline;">throwing in the towel</span> : I can&#8217;t find any eye care professional who will explain to me how I can evaluate whether a new contact lens is &#8220;normal&#8221; and &#8220;safe&#8221; and not defective.</span></strong><span style="font-size: 10pt;"> Many folks can tell me what are &#8220;obvious defects&#8221; (torn lenses), but nobody will say what other defects might exist or what harm they might cause.  One doctor suggested that most contact lens defects, are impossible for a consumer to perceive visually, although many would result in discomfort while actually wearing the lenses. </span></p>
<p><span style="font-size: 10pt;">When I asked about the risk of injury from wearing contact lenses, I could never get a straight answer from anybody.  Maybe one in a million people get hurt from wearing contact lenses, maybe one in a thousand, maybe one in fifty, nobody seems to know.  (This complete uncertainty is the reason I won&#8217;t even consider laser eye surgery.)</span></p>
<p><span style="font-size: 10pt;">I spent $75 for an eye exam (which I did not need, since I&#8217;d just had an eye exam 8 months earlier), and $140 more for a &#8220;contact lens fitting.  After the replacement contact lenses were delayed, I went out and bought two pairs of glasses (one for distance, one for reading), buying &#8220;cheap&#8221; pairs ($360 total) because I knew I would rarely wear them &#8212; and now I&#8217;m stuck with them as my full-time eye glasses for the next year or two, unless I want to spend more money to get the better glasses I would have chosen if I had known that contact lenses weren&#8217;t an option.</span></p>
<p><span style="font-size: 10pt;">I spent more than ten hours over two months, trying to get contact lenses.  I spent $215, or about $72 per hour for the three hours I got to wear contact lenses.  It was a very bad investment.</span></p>
<p><strong><span style="font-size: 10pt;">And for all of that, all I have is a bad experience.</span></strong><span style="font-size: 10pt;"> </span></p>
<p><span style="font-size: 10pt;">If I want to proceed to get contact lenses, I will need to start over, paying another doctor for a complete basic exam and then again for another fitting.  But that&#8217;s unlikely, since nobody can assure me that the outcome would be any different if I spend another $200 or $300 with a different eye care professional.</span></p>
<p><strong><span style="font-size: 10pt;">I really liked my contact lenses for the three hours I got to wear that first pair.</span></strong><span style="font-size: 10pt;"> </span></p>
<p><span style="font-size: 10pt;">I think contact lenses would be great.  But I also want some meaningful reassurance that wearing contact lenses is safe.  Sure, millions of people wear contact lenses, and most of them have no problems (except, strangely enough, many people I speak with [who have worn contact lenses for years], tell me stories about damaged or torn lenses, and some have stories about temporary eye damage apparently caused by contact lenses).  It appears that the contact lens industry simply refuses to disclose <strong>any</strong> information about how consumers could evaluate its products &#8212; each manufacturer told me that I must rely on the advice of my &#8220;eye care professional,&#8221; and each eye care professional told me that they will <strong>not</strong> examine each new contact lens.</span></p>
<p><span style="font-size: 10pt;">What I really expected, was that the contact lens manufacturers would provide a brochure (or a web site) with pictures of contact lenses &#8212; this is how a normal lens looks, this is what a torn lens looks like, this is what other defects look like.  They won&#8217;t do it, nor will the eye doctors, nor anyone else. If they won&#8217;t tell me how to determine if their product is safe, I won&#8217;t buy or use the product. Period.</span></p>
<p><em><span style="font-size: 8pt;">Last Updated on Sept. 5, 2002 </span></em></p>
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