Comments (1) I’m often asked how merchants can find and recruit “super affiliates” to participate in their affiliate programs. Unfortunately, the answer isn’t simple, because there’s really no such thing as a “super affiliate.” Read more »
Comments Off on Books about Google Analytics and Web Analytics I was surprised today to notice how many books are currently available on the topic of “Google Analytics” or “Web Analytics.” Read more »
In November 2007, I posted a series of articles sharing my most common advice given to advertisers (merchants) who had hired me to advise them on the design and launch of their affiliate programs. Below are links to the whole series in proper chronological order. Read more »
Comments Off on Perverse Incentives “Perverse incentives” is a phrase I seem to use quite often, lately. We create (or accept) the perverse incentives that create the perverse outcomes we detest. Read more »
Comments Off on About Mark Welch I am both a web publisher and an internet marketing consultant. Read more »
Comments Off on Mark Welch – Publisher Role As a web publisher, most of my time is spent developing and maintaining “niche” web sites focused on specific audiences, communities, and product categories. “Relevant and Useful” is my web publishing philosophy.
Comments Off on Evaluating Landing Page Quality EngineReady‘s ConversionCritic web site helps you evaluate your landing page’s quality, measured by “Marketing Effectiveness,” “Offer Clarity,” “Readability of Copy,” and “Engagement with Visitor.”
ConversionCritic poses an excellent series of questions. However, the implication of the questionnaire is that a “yes” answer is better than a “no” answer, which is not always true. If you visit the site at ConversionCritic.com and complete the questionnaire, you’ll be given a detailed report that includes additional explanations for each question. Read more »
Comments Off on Avoiding Web-Advertising Scams Today, a web publisher posted a message on the ABestWeb forum, complaining about a specific advertiser who’d defaulted on a payment promise of $40,000. This isn’t new, nor is it unique to online advertising: advertisers default on payment promises every single day. However, there are some strategies that web publishers can use to evaluate an advertiser. Read more »
Google AdSense is almost never the best way to monetize a site; most web sites can earn more from other advertising options.
But I almost always recommend using AdSense as the first advertising solution for new web publications (sites). The reasons are simple: Read more »
Comments Off on Honesty in Marketing and Blogging Online marketeers should pay attention to two recent legal developments: Read more »
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