Comments (2) In November 2007, I posted a series of articles sharing my most common advice given to advertisers (merchants) who had hired me to advise them on the design and launch of their affiliate programs. Below are links to the whole series in proper chronological order. Read more »
Comments Off on Perverse Incentives “Perverse incentives” is a phrase I seem to use quite often, lately. We create (or accept) the perverse incentives that create the perverse outcomes we detest. Read more »
Comments Off on About Mark Welch In the 1990s and 2000s, I was both a web publisher and an internet marketing consultant. Read more »
Comments Off on Mark Welch – Publisher Role As a web publisher, most of my time [was] spent developing and maintaining “niche” web sites focused on specific audiences, communities, and product categories. “Relevant and Useful” is my web publishing philosophy.
Comments Off on Evaluating Landing Page Quality EngineReady‘s ConversionCritic web site helps you evaluate your landing page’s quality, measured by “Marketing Effectiveness,” “Offer Clarity,” “Readability of Copy,” and “Engagement with Visitor.”
ConversionCritic poses an excellent series of questions. However, the implication of the questionnaire is that a “yes” answer is better than a “no” answer, which is not always true. If you visit the site at ConversionCritic.com and complete the questionnaire, you’ll be given a detailed report that includes additional explanations for each question. Read more »
Comments Off on Avoiding Web-Advertising Scams Today, a web publisher posted a message on the ABestWeb forum, complaining about a specific advertiser who’d defaulted on a payment promise of $40,000. This isn’t new, nor is it unique to online advertising: advertisers default on payment promises every single day. However, there are some strategies that web publishers can use to evaluate an advertiser. Read more »
Google AdSense is almost never the best way to monetize a site; most web sites can earn more from other advertising options.
But I almost always recommend using AdSense as the first advertising solution for new web publications (sites). The reasons are simple: Read more »
Comments Off on Honesty in Marketing and Blogging Online marketeers should pay attention to two recent legal developments: Read more »
For at least 14 years, I’ve repeated the same “mantra” for web publishers: Be relevant and useful.
That’s the answer to many “how can I” questions: Read more »
Comments Off on Unsolicited Email Marketing I just politely ended a call from a prospective client, when the client indicated that his business acquired customers by sending them unsolicited commercial email. Read more »
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