Comments Off on What’s an Affiliate Program?

An “affiliate program” is an advertising arrangement between advertisers (merchants) and publishers (affiliates). Read more »

Comments (4)

The term “Affiliate Arbitrage” is used to describe a variety of strategies, nearly all involving “Pay Per Click Search” and “Affiliate Programs.” In this article, I attempt to explain many of these “strategies,” and why they might or might not work for you. Read more »

Comments Off on Should We Buy “Guaranteed Traffic” or “50,000 visitors”?

It really is “too good to be true.”  Several dozen web sites promise to deliver 10,000 to 100,000 visitors to your web site, for a low fee — much less than one cent per visitor, which is the cheapest you could ever draw traffic through Google’s AdWords program.

Paying for “guaranteed traffic” is a complete waste of money: Read more »

Comments Off on Combatting Click Fraud – Effective PPC Marketing (2005)

Combatting Click Fraud

September 1, 2005 (DRAFT) — I’m going to share some strategies for “effective pay-per-click search marketing,” including strategies for combatting “click fraud.” Read more »

Comments (1)

My 2005 list of Affiliate Program Directories was quite dated and useless, so I’ve updated the list and assigned it a special page on my site: http://markwelchblog.com/affiliate-program-directories/

Comments Off on E-Commerce Business: Focus, Focus, Focus

October 29, 2001 — Last week, when I read the book Dot.Bomb (by J. David Kuo), one amusing recurring theme was quite familiar. It seemed that every few pages, Kuo’s CEO would “announce” (or another employee would “suggest”) a drastic new direction for Value America, which was started as an internet retailer. Read more »

Comments Off on Idiot Clicks: Why You Should Pay LESS for #1 PPC-Search Position (2001)

The Idiot Click: Why You Should Spend LESS Money for Top Position than #2 position at Google AdWords, Yahoo Internet Marketing (Overture), and MSN AdCenter (Bing).

> So to sum up: we could profitably pay up to 43 cents per click for ANY position other than #1, but we could only pay up to 33 cents per click for the #1 position. <

Read more »

Comments Off on Adbility.com For Sale (1999)

After building my “Web Site Banner Advertising” site for more than three years, I listed the Adbility.com site for sale on eBay.  It sold for $168,800. Read more »

Comments Off on Web Advertising Lingo (1998)

(July 1998) Unfortunately, in the emerging industries arising from internet commerce, no one has the authority to fix specific or single meanings to common new terms.  Accordingly, I would like to offer my opinions as to the meanings of certain terms relevant to Web Advertising. Read more »

Comments (1)

Boycott all Spammers! Read more »