Comments (1)

Okay, I’m going to leap out on a ledge and suggest something that none of us (in the “affiliate marketing” community) like: Merchants should seriously consider adopting the “New York Solution” for all of their web publishers, whether located in an “Advertising-Nexus” state or not. Read more »

Comments Off on Vent: Employment Ad Scams

Since I decided last week to quit working on my ‘datafeed project’ and instead focus on paying the bills, I’ve been browsing some employment sites, and I’ve posted my resume on Craigslist.org. I’ve done all of this before (and I’ve found some great jobs and consulting gigs through Craigslist, which I’ve also used to find a car, a treadmill, a computer — and my wife).

I’m seeing many more “employment ads” that seem to be fake, from companies that aren’t hiring but are merely seeking to promote their web businesses, or fishing for free advice. Read more »

Comments Off on Quick Report: Search Engine Strategies (San Jose)

I spent half of my day yesterday visiting the exhibitor booths at the Search Engine Strategies conference in San Jose. My primary goal was to learn more about some of the advanced PPC search management tools, but I was also looking for anything new that might help my clients or me. Read more »

Comments (4)

California is considering a bill which would effectively terminate advertising by out-of-state merchants on web publications owned by Californians. Read more »

Comments Off on What to Call It? “Amazon Tax” or “Advertising-Nexus Tax Law”

What should we (web publishers, merchants, and others in the affiliate-marketing industry) call the unconstitutional law which NY enacted (and which RI, NC, HI, CA, TN, CT, and MN are considering)? Read more »

Comments Off on Web Site Checklists for Merchants (draft) (2007)

This is a “work-in-progress” checklist that I created in December 2007, but never finished. It is essentially a list of “issues” to consider when evaluating a merchant’s web site. Read more »

Comments Off on Types of Affiliates (Web Publishers)

Most merchants find it useful to divide prospective and current affiliates into major categories, which usually have different performance characteristics and concerns. Read more »

Comments Off on Selling the Affiliate Program

Here is a typical outline of issues that a merchant (advertiser) should consider when explaining to prospective affiliates (publishers) why they should consider participating in the merchant’s “performance-based advertising” program (affiliate program). Read more »

Comments Off on Outsourced Program Management (OPM) for Affiliate Programs

1. My usual recommendation is that merchants should hire a full-time in-house affiliate manager to administer the program. However, you should be aware that there are a number of “outsourcing” options for administration of an affiliate program. Read more »

Comments Off on Affiliate Program Policies

This is a quick summary of the “program policies” that I frequently recommend that advertisers (merchants) consider when creating or updating their “affiliate program.” Read more »