Since I decided last week to quit working on my ‘datafeed project’ and instead focus on paying the bills, I’ve been browsing some employment sites, and I’ve posted my resume on Craigslist.org. I’ve done all of this before (and I’ve found some great jobs and consulting gigs through Craigslist, which I’ve also used to find a car, a treadmill, a computer — and my wife).
I’m seeing many more “employment ads” that seem to be fake, from companies that aren’t hiring but are merely seeking to promote their web businesses, or fishing for free advice. Read more »
I spent half of my day yesterday visiting the exhibitor booths at the Search Engine Strategies conference in San Jose. My primary goal was to learn more about some of the advanced PPC search management tools, but I was also looking for anything new that might help my clients or me. Read more »
California is considering a bill which would effectively terminate advertising by out-of-state merchants on web publications owned by Californians. Read more »
What should we (web publishers, merchants, and others in the affiliate-marketing industry) call the unconstitutional law which NY enacted (and which RI, NC, HI, CA, TN, CT, and MN are considering)? Read more »
This is a “work-in-progress” checklist that I created in December 2007, but never finished. It is essentially a list of “issues” to consider when evaluating a merchant’s web site. Read more »
Most merchants find it useful to divide prospective and current affiliates into major categories, which usually have different performance characteristics and concerns. Read more »
Here is a typical outline of issues that a merchant (advertiser) should consider when explaining to prospective affiliates (publishers) why they should consider participating in the merchant’s “performance-based advertising” program (affiliate program). Read more »
This is a quick summary of the “program policies” that I frequently recommend that advertisers (merchants) consider when creating or updating their “affiliate program.” Read more »
In every niche, there are “opportunities” that seem open for exploitation, and usually the affiliate manager can identify several such opportunities. For example, she may say, “There should be a web site that compares pricing or service levels for [these products/services].” Or she may identify one or more “acquisition targets,” such as content sites which are “stale” and which are either available for purchase or due for expiration. Read more »
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