Comments (2) I’ve optimized Google AdWords PPC-search campaigns for dozens of clients. I’ve been doing online marketing since 1997, paid search since 1999, and Google AdWords since the service launched. Read more »
Yesterday, I turned away a prospective client with unreasonable expectations. He wanted me to help design and implement an “affiliate program” this month, with the goal of generating significant profits for the 2010 holiday season. I told him, “It’s too late.” Read more »
Comments Off on Start with PPC Search PPC Search should be the cornerstone of all your online marketing efforts, because it can provide immediate results and immediate pin-point data to determine the effectiveness of the search campaigns: Read more »
I’m often asked how merchants can find and recruit “super affiliates” to participate in their affiliate programs. Unfortunately, the answer isn’t simple, because there’s really no such thing as a “super affiliate.” Read more »
Comments Off on Books about Google Analytics and Web Analytics I was surprised today to notice how many books are currently available on the topic of “Google Analytics” or “Web Analytics.” Read more »
I’ve just installed the Advertising-Manager plug-in and set up a widget to display a small Google AdSense advertising unit (120×240) in the upper right margin of each page. Read more »
In November 2007, I posted a series of articles sharing my most common advice given to advertisers (merchants) who had hired me to advise them on the design and launch of their affiliate programs. Below are links to the whole series in proper chronological order. Read more »
Comments Off on Perverse Incentives “Perverse incentives” is a phrase I seem to use quite often, lately. We create (or accept) the perverse incentives that create the perverse outcomes we detest. Read more »
Comments Off on About Mark Welch In the 1990s and 2000s, I was both a web publisher and an internet marketing consultant. Read more »
Comments Off on Mark Welch – Publisher Role As a web publisher, most of my time [was] spent developing and maintaining “niche” web sites focused on specific audiences, communities, and product categories. “Relevant and Useful” is my web publishing philosophy.
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