Comments Off on “I need internet marketing help” help-wanted ads Lately, I’ve noticed an increase in the number of very vague ads seeking “internet marketing help,” without defining the purpose of the marketing effort. Sometimes I respond, just to ask what it’s about. Read more »
Comments Off on Avoiding Web-Advertising Scams Today, a web publisher posted a message on the ABestWeb forum, complaining about a specific advertiser who’d defaulted on a payment promise of $40,000. This isn’t new, nor is it unique to online advertising: advertisers default on payment promises every single day. However, there are some strategies that web publishers can use to evaluate an advertiser. Read more »
Google AdSense is almost never the best way to monetize a site; most web sites can earn more from other advertising options.
But I almost always recommend using AdSense as the first advertising solution for new web publications (sites). The reasons are simple: Read more »
Comments Off on Just Say No to “Gurus” Do not pay money to a “guru.” Ever.
The word “guru” implies a blind faith which many embrace in their religions, but it iisn’t appropriate for business.
Don’t buy a “course” or “system” or even an ebook about “How to Make Money from AdSense” or “Internet Success Secrets” or “Money Machines” or any other gimicky name.
And don’t pay money to buy “secrets.” There really are no “secrets” about how to make money. There are strategies, of course, which can often work when properly applied — but they aren’t secrets. Read more »
Comments Off on Honesty in Marketing and Blogging Online marketeers should pay attention to two recent legal developments: Read more »
For at least 14 years, I’ve repeated the same “mantra” for web publishers: Be relevant and useful.
That’s the answer to many “how can I” questions: Read more »
Comments Off on Unsolicited Email Marketing I just politely ended a call from a prospective client, when the client indicated that his business acquired customers by sending them unsolicited commercial email. Read more »
Comments Off on From Idea to Product: Lots of Work I just finished a very interesting conversation with a nice, articulate young man who had sought my marketing advice. Unfortunately, I quickly determined that he didn’t need marketing help — he needed legal and practical advice regarding intellectual property (patent & trademark law), import/export law and practices, and business planning. Read more »
Comments Off on Intermediate Metrics I am growing to detest intermediate metrics, which are often used in deceptive ways. Read more »
Comments Off on Discriminating Against India While seeking techical support for Norton SystemWorks today, I was extremely annoyed to be connected several times to “chat support agents” in India who could not communicate effectively in English. I ended up abandoning five separate “chat support sessions,” because none of the six “chat agents” seemed to understand any English. Eventually, after wasting more than an hour, I received a return telephone call from Norton staff in India who did understand English, and we worked through my technical problems.
Which brings me to a recent question posed by a web publisher in India: “Why do merchants discriminate against Indian web publishers?” Read more »
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