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• Primary Factors Considered by Affiliates: When a prospective affiliate is considering which merchants’ programs to join and promote, the affiliate may consider a wide range of factors. Many affiliates rely only on one or a few of these factors in making decisions; none consider all factors. Read more »

Comments Off on Public vs. Private Affiliate Programs

1. Should your affiliate program be public or private?
   • Public: Most affiliate programs are “public,” so that any member of the general public can learn about the merchant’s affiliate program (by using a link on the merchant’s site, by viewing a list of merchants on an affiliate network, or by finding a listing for the merchant in an “affiliate directory” site).
   • Private: However, several thousand merchants offer “private” or “secret” affiliate programs, which are available by “invitation only.” Read more »

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As a consultant, I earn much of my income by advising merchants who seek to add an “affiliate program” (also called an “associate program,” “referral program,” or “partner program”). However, not all merchants should have affiliate programs, and even those who can benefit from an affiliate program should be aware of certain “drawbacks.” Read more »

Comments Off on What’s an Affiliate Program?

An “affiliate program” is an advertising arrangement between advertisers (merchants) and publishers (affiliates). Read more »

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The term “Affiliate Arbitrage” is used to describe a variety of strategies, nearly all involving “Pay Per Click Search” and “Affiliate Programs.” In this article, I attempt to explain many of these “strategies,” and why they might or might not work for you. Read more »

Comments Off on Should We Buy “Guaranteed Traffic” or “50,000 visitors”?

It really is “too good to be true.”  Several dozen web sites promise to deliver 10,000 to 100,000 visitors to your web site, for a low fee — much less than one cent per visitor, which is the cheapest you could ever draw traffic through Google’s AdWords program.

Paying for “guaranteed traffic” is a complete waste of money: Read more »

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April 3, 2007 — Why did I decide not to become a teacher? Read more »

Comments Off on The Politics of Defeat: George W. Bush and the “Troop Surge” — The Blame Game

January 11, 2007 — Earlier this week, my wife commented that President Bush was scheduled to make a “major announcement” on Wednesday (January 10) about the war in Iraq. My immediate response was to assert that Bush’s goal was simple: to announce an unacceptable, unreasonable proposal to escalate the failed “war” in order to force the Democrats to object and refuse to allow it. Then, Bush will claim that the failure of the war in Iraq is the fault of the Democrats’ refusal to accept his last-minute miracle solution, and not Bush’s fault. Read more »

Comments Off on The Legacy: Terrorism and Deception (2006)

August 10, 2006 –– This morning, I read news reports of a “foiled terrorist plot” in London. My response: disbelief.

But this is not the disbelief that comes during the first moments of a bad situation, the “denial” phase of a process of adjustment. No, this is plain and simple disbelief. I believe that my American goverment, and the government of Great Britain, are deliberately lying and distorting the truth for political gain. Read more »

Comments Off on Combatting Click Fraud – Effective PPC Marketing (2005)

Combatting Click Fraud

September 1, 2005 (DRAFT) — I’m going to share some strategies for “effective pay-per-click search marketing,” including strategies for combatting “click fraud.” Read more »