“Survival is Not Enough” and “Gonzo Marketing”
(February 3, 2002 — Over the past two months, during a lull in my consulting work, I’ve read more non-fiction books than I’ve probably read in the past year. I’ve had some good luck, with fun titles like The MouseDriver Chronicles and thought-provoking books like Republic.com.
Alas, I have also suffered through several mediocre business books, which manage to stretch a few interesting ideas wastefully into book length. Read more »
Another “Must Read” Book for Entrepreneurs, and a “Good Read” for the Rest of Us Read more »
I apologize that this particular “Perspective” is long and complex, but I could find no other way to write it. I hope you’ll be patient enough to read this one through. Read more »
December 2, 2001 — This story comes in several parts. Read more »
(October 26, 2001) I read a great book today, cover-to-cover, and I strongly recommend this book to anyone who wonders what really happened in the dot-com explosion and collapse. Indeed, I’d recommend it to anyone who is interested in business; heck, I recommend it to anyone, period.
The book is called “Dot.Bomb ” (beware, it’s one of two books released this fall with the same title). The full title is “Dot.Bomb: My Days and Nights at an Internet Goliath,” by J. David Kuo. (I decided to buy the book after reading a brief comment about it in the fall issue of Brill’s Content magazine.) Read more »
October 29, 2001 — Last week, when I read the book Dot.Bomb (by J. David Kuo), one amusing recurring theme was quite familiar. It seemed that every few pages, Kuo’s CEO would “announce” (or another employee would “suggest”) a drastic new direction for Value America, which was started as an internet retailer. Read more »
October 15, 2001 — A month after the terrorist attacks on the World Trade Center and the Pentagon, I remain somewhat numb and confused, but my outrage is starting to take root.
My outrage is not at the criminals who sought to bring terror to daily American life, but at the Americans who have accepted terror and violence as proper responses. Read more »
During my first vacation to Europe in early September, one of the things I noticed was the conspicuous presence of thousands of surveillance cameras in public places. Whether for general anti-crime or specifically aimed at terrorist campaigns, these cameras seemed to be everywhere. Read more »
The Idiot Click: Why You Should Spend LESS Money for Top Position than #2 position at Google AdWords, Yahoo Internet Marketing (Overture), and MSN AdCenter (Bing).
> So to sum up: we could profitably pay up to 43 cents per click for ANY position other than #1, but we could only pay up to 33 cents per click for the #1 position. <
Read more »
December 31, 1999 — It wasn’t a nuclear meltdown, but it was quite a shock. Read more »
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