Holiday Greetings via Email: No! (2014)
Lead Registration and CPQ (Configure-Price-Quote) Software
I just read a great article which provided a very accurate and consise summary of issues to consider when planning a CPQ (Configure-Price-Quote) solution. The article was written by Mark Bishop and shared by Shane Lay, both from CloudSense. Read more »
Updating My Social Networking Profiles
Mobile App Permissions
The company I work for recently released a free “Network Tools” mobile app for Android and iOS phones and tablets, and I was surprised at early reviews mentioning that we didn’t ask for unnecessary or intrusive permissions (one even praised us for “not spying”).
This confused me, until I examined many competing apps. (Disclaimer: this is my personal observation, not on behalf of my employer.) Read more »
Game-Changer and Liars & Outliers
I ordered about 20 books from Amazon last month; two are unexpectedly similar: David McAdams’ Game-Changer: Game Theory and the Art of Transforming Strategic Situations (2014), and Bruce Schneier’s Liars & Outliers: Enabling the Trust that Society Needs to Thrive (2012).
Both discuss “Game Theory” at some length, and both do it in a way that I found engaging and understandable. Alas, Game-Changer ultimately disappointed me, as the author shared some very flawed example suggestions in the latter half of the book. I haven’t yet finished Liars & Outliers, as I became distracted by some other business books.
The Filter Bubble
Channel Conflict 101
Sixteen years ago, I received a call from someone who worked for a large computer manufacturer, which was planning to add an online direct-sales program. The caller was creating a business plan for this new division of the company, and wanted to hire me to design an affiliate program.
My first question was, “What about channel conflict?”
Poetry, and Thanks
I wanted to attend an event today, where Stephen Dunn will speak and read poetry. It’s in Sacramento, nearly a two-hour drive each way, and I decided not to go.
But all weekend, I’ve been thinking about poetry and how I came to love poetry. And so I’ll write about it. Read more »
AdWords’ Dot-TK Plague & the End of Automatic Placements (2013)
All year, I’ve been doing battle with a never-ending series of aggressive fraudsters who use AdSense ads across many dot-tk (.tk) domains which each generate small numbers of cheap fraudulent clicks, siphoning money from any campaign which has Automatic Placements enabled.
Why does it work? It works because Google AdWords refuses to enable exclusion of placements (web sites) based on Top Level Domain (TLD). Read more »