Weird Characters after cut-and-paste
Comments (0) A teacher asked about ”Weird letter characters appearing when viewing [her] product description online.”
Category: E-Commerce
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As Expected, Amazon Terminated Its California “Associates” (including me)
As expected, Amazon.com yesterday terminated its advertising relationship with 25,000 California web publishers, including me, after Gov. Brown signed an “Advertising-Nexus Tax Law,” which would use advertising relationships as a “hook” to try to force Amazon and other out-of-state retailers to collect California Sales Tax. I’ve posted separately about this on my separate blog for LessonIndex.com: http://blog.lessonindex.com/2011/06/california-forced-amazon-to-stop-advertising-here/
Test, test, and test your web site again!
Always test, test, test whenever you make any change to your web site. Read more »
Why Is a Privacy Policy Important?
A reader asked why I pointed out that certain directory sites lacked a privacy policy, in my “Affiliate Program Directories” page.
A privacy policy is one of the most basic requirements for any professional web site. If a web site doesn’t have a conspicuous link to a privacy policy, it simply isn’t very professional, and is less trustworthy. Read more »
Product Categorization (Taxonomy, Ontology)
Creating the right structure of categories and attributes for the products in your online store is a critical step that many online merchants ignore. Read more »
Strategies for Optimizing AdWords Campaigns
I’ve optimized Google AdWords PPC-search campaigns for dozens of clients. I’ve been doing online marketing since 1997, paid search since 1999, and Google AdWords since the service launched. Read more »
Free Affiliate-Program Advice for Merchants: 11-Part Series
In November 2007, I posted a series of articles sharing my most common advice given to advertisers (merchants) who had hired me to advise them on the design and launch of their affiliate programs. Below are links to the whole series in proper chronological order. Read more »
Evaluating Landing Page Quality
EngineReady‘s ConversionCritic web site helps you evaluate your landing page’s quality, measured by “Marketing Effectiveness,” “Offer Clarity,” “Readability of Copy,” and “Engagement with Visitor.”
ConversionCritic poses an excellent series of questions. However, the implication of the questionnaire is that a “yes” answer is better than a “no” answer, which is not always true. If you visit the site at ConversionCritic.com and complete the questionnaire, you’ll be given a detailed report that includes additional explanations for each question. Read more »
Are Real-World Bookstores Doomed?
July 24, 2009 — I decided this week that “real-world bookstores” really are doomed to a much smaller role in our society. Read more »
Web Site Checklists for Merchants (draft)
This is a “work-in-progress” checklist that I created in December 2007, but never finished. It is essentially a list of “issues” to consider when evaluating a merchant’s web site. Read more »
