Category: Book Reviews

Thinking, Fast and Slow

By , March 2, 2015

thinking_fast_and_slowWow. I just realized that I’ve been reading one book for more than a year, and I’m still not even half-done.

The book is Daniel Kahneman’s Thinking, Fast and Slow. Of course, I’ve read dozens of other books during this time.

Don’t get me wrong — it’s a really good, really interesting book — but it constantly forces me to think, and sends my brain into a tailspin of distraction. Read more »

Game-Changer and Liars & Outliers

By , June 1, 2014
 

I ordered about 20 books from Amazon last month; two are unexpectedly similar:  David McAdams’ Game-Changer: Game Theory and the Art of Transforming Strategic Situations (2014), and Bruce Schneier’s Liars & Outliers: Enabling the Trust that Society Needs to Thrive (2012).

Both discuss “Game Theory” at some length, and both do it in a way that I found engaging and understandable.  Alas, Game-Changer ultimately disappointed me, as the author shared some very flawed example suggestions in the latter half of the book.  I haven’t yet finished Liars & Outliers, as I became distracted by some other business books.

The Filter Bubble

By , May 24, 2014

My low expectations for Eli Pariser’s The Filter Bubble: What the Internet Is Hiding From You (2011) were met and exceeded.  Although the discussion was somewhat repetitive, it was generally entertaining and engaging.

The author clearly explains the danger posed by the combination of our desire for personalization, plus advertisers’ desire for precision targeting.

 “You live in an equilibrium between your own desires and what the market will bear.” (p.215)

That danger is the risk that we will lose “serendipity,” Read more »

Poetry, and Thanks

By , February 23, 2014

I wanted to attend an event today, where Stephen Dunn will speak and read poetry. It’s in Sacramento, nearly a two-hour drive each way, and I decided not to go.

But all weekend, I’ve been thinking about poetry and how I came to love poetry. And so I’ll write about it. Read more »

Brown unLike Me, by Emmanuel Ortiz

By , November 11, 2012

When I first saw this poetry “chapbook,” I felt a faint glimmer of recognition at the author’s name, which clicked into place when I found the poem, “A Moment of Silence,” at the end of the book.

“A Moment of Silence” is one of those poems that draws a sharp reaction from nearly everyone who reads it. Read more »

Book Review: How to Make Money With Affiliate Marketing Even Without a Website

By , June 27, 2012

How to Make Money With Affiliate Marketing Even Without a Website (an ebook by Joan Mullally with Evelyn Trimborn) is mostly sincere — but quite misleading. The authors know and share a lot of information about affiliate marketing, but much of their advice is incorrect or incomplete. And ultimately, their advice won’t work for at least 95% of their target audience.

Read more »

My Book Reviews on Amazon

By , June 4, 2012

FYI: In addition to posting some of my book reviews in this blog (click here for the “Book Reviews” category on MarkWelchBlog.com), I also post more book reviews on Amazon.com (click here for my Amazon review profile).

Read more »

Likeonomics, by Rohti Bhargava

By , May 24, 2012

Likeonomics was an engaging and sometimes interesting book, but without any real substance or value.

(Note: Likeonomics is NOT a book about the economics of “Likes” on Facebook. It’s about the importance of “likeability” for business or professional success.)

Read more »

Affiliate Program Management: An Hour a Day (Geno Prussakov)

By , May 3, 2012

The breadth and depth of the advice in Geno Prussakov’s book, Affiliate Program Management: An Hour a Day, is exceptional.

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Class Warfare, by Steven Brill

By , August 20, 2011

I’m very interested in the school-reform movement, so I’ve been debating whether to buy Steven Brill’s new book, Class Warfare.

Read more »

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