High Payment Threshholds for Affiliate Programs
Comments (6) I’ve recently noticed several merchants who’ve created in-house affiliate programs with alarmingly high payment thresholds. Here’s why it’s a bad idea.
Category: Internet Marketing
Comments (6) 
Damages From the Illinois “Advertising-Nexus” law
Comments Off on Damages From the Illinois “Advertising-Nexus” law Illinois enacted an “Advertising-Nexus” tax law yesterday, triggering some serious negative consequences — while collecting no additional sales taxes. Here’s a quick summary of the law’s impact:
Sales Tax Fairness, Advertising-Nexus Laws, and Common Sense
One of the “Advertising Nexus” tax bills (pending in the California legislature) is scheduled for hearing tomorrow (Monday) in Sacramento. Yesterday, I found this editorial on the American Booksellers’ web site, and was annoyed enough to write this reply: Read more »
Test, test, and test your web site again!
Always test, test, test whenever you make any change to your web site. Read more »
Counter-Intuitive Marketing
Comments Off on Counter-Intuitive Marketing I first became interested in “internet marketing” in 1995 because I was an estate-planning attorney seeking clients. One of my early lessons was that sometimes, marketing success can come from counter-intuitive strategies. Here’s an example. Read more »
Strategies for Optimizing AdWords Campaigns
I’ve optimized Google AdWords PPC-search campaigns for dozens of clients. I’ve been doing online marketing since 1997, paid search since 1999, and Google AdWords since the service launched. Read more »
It’s Too Late (Affiliate Marketing for Holiday Sales)
Yesterday, I turned away a prospective client with unreasonable expectations. He wanted me to help design and implement an “affiliate program” this month, with the goal of generating significant profits for the 2010 holiday season. I told him, “It’s too late.” Read more »
Start with PPC Search
Comments Off on Start with PPC Search PPC Search should be the cornerstone of all your online marketing efforts, because it can provide immediate results and immediate pin-point data to determine the effectiveness of the search campaigns: Read more »
Super Affiliates
I’m often asked how merchants can find and recruit “super affiliates” to participate in their affiliate programs. Unfortunately, the answer isn’t simple, because there’s really no such thing as a “super affiliate.” Read more »
Books about Google Analytics and Web Analytics
Comments Off on Books about Google Analytics and Web Analytics I was surprised today to notice how many books are currently available on the topic of “Google Analytics” or “Web Analytics.” Read more »
