Is Facebook Transforming Our Language?
Comments (1) Language is constantly evolving, but sometimes the process is hard to understand. Facebook provides a great example.
Category: Business
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Update: LessonIndex.com
Comments Off on Update: LessonIndex.com Over the past few months, I’ve been pleased with the success of my newest web site, LessonIndex.com. Read more »
Damages From the Illinois “Advertising-Nexus” law
Comments Off on Damages From the Illinois “Advertising-Nexus” law Illinois enacted an “Advertising-Nexus” tax law yesterday, triggering some serious negative consequences — while collecting no additional sales taxes. Here’s a quick summary of the law’s impact:
Sales Tax Fairness, Advertising-Nexus Laws, and Common Sense
One of the “Advertising Nexus” tax bills (pending in the California legislature) is scheduled for hearing tomorrow (Monday) in Sacramento. Yesterday, I found this editorial on the American Booksellers’ web site, and was annoyed enough to write this reply: Read more »
Test, test, and test your web site again!
Always test, test, test whenever you make any change to your web site. Read more »
Launching LessonIndex.com
In late October, an unexpected phone call revived my interest in the subject of “lesson plan resources for teachers.” The first result of that inspiration is my newest web site, at LessonIndex.com. Read more »
Why Is a Privacy Policy Important? (2010)
A reader asked why I pointed out that certain directory sites lacked a privacy policy, in my “Affiliate Program Directories” page.
A privacy policy is one of the most basic requirements for any professional web site. If a web site doesn’t have a conspicuous link to a privacy policy, it simply isn’t very professional, and is less trustworthy. Read more »
Product Categorization (Taxonomy, Ontology)
Creating the right structure of categories and attributes for the products in your online store is a critical step that many online merchants ignore. Read more »
Counter-Intuitive Marketing
Comments Off on Counter-Intuitive Marketing I first became interested in “internet marketing” in 1995 because I was an estate-planning attorney seeking clients. One of my early lessons was that sometimes, marketing success can come from counter-intuitive strategies. Here’s an example. Read more »
Strategies for Optimizing AdWords Campaigns
I’ve optimized Google AdWords PPC-search campaigns for dozens of clients. I’ve been doing online marketing since 1997, paid search since 1999, and Google AdWords since the service launched. Read more »
