Category: Book Reviews

Brown unLike Me, by Emmanuel Ortiz

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By , November 11, 2012

When I first saw this poetry “chapbook,” I felt a faint glimmer of recognition at the author’s name, which clicked into place when I found the poem, “A Moment of Silence,” at the end of the book.

“A Moment of Silence” is one of those poems that draws a sharp reaction from nearly everyone who reads it. Read more »

Book Review: How to Make Money With Affiliate Marketing Even Without a Website

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By , June 27, 2012

How to Make Money With Affiliate Marketing Even Without a Website (an ebook by Joan Mullally with Evelyn Trimborn) is mostly sincere — but quite misleading. The authors know and share a lot of information about affiliate marketing, but much of their advice is incorrect or incomplete. And ultimately, their advice won’t work for at least 95% of their target audience.

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My Book Reviews on Amazon

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By , June 4, 2012

FYI: In addition to posting some of my book reviews in this blog (click here for the “Book Reviews” category on MarkWelchBlog.com), I also post more book reviews on Amazon.com (click here for my Amazon review profile).

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Likeonomics, by Rohti Bhargava

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By , May 24, 2012

Likeonomics was an engaging and sometimes interesting book, but without any real substance or value.

(Note: Likeonomics is NOT a book about the economics of “Likes” on Facebook. It’s about the importance of “likeability” for business or professional success.)

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Affiliate Program Management: An Hour a Day (Geno Prussakov)

By , May 3, 2012

The breadth and depth of the advice in Geno Prussakov’s book, Affiliate Program Management: An Hour a Day, is exceptional.

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Class Warfare, by Steven Brill

By , August 20, 2011

I’m very interested in the school-reform movement, so I’ve been debating whether to buy Steven Brill’s new book, Class Warfare.

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Thoughts On Learning That Reading My Book Review is a Class Assignment

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By , June 11, 2011

I just learned that last January (2010), one of my book reviews was included as assigned reading in an AP English class (taught by Ms. Tsuruda at Mililani HS in Hawaii).

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The Death and Life of the Great American School System: How Testing and Choice Are Undermining Education

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By , April 28, 2010

After reading some very positive reviews, I was quite disappointed with this book (The Death and Life of the Great American School System: How Testing and Choice Are Undermining Education, by Diane Ravitch). While there are many good ideas in the book, it’s excruciatingly repetitive, poorly organized, and fails to persuade. Read more »

101 Theory Drive: A Neuroscientist’s Quest for Memory

By , April 26, 2010

I was intrigued by a brief mention of 101 Theory Drive: A Neuroscientist’s Quest for Memory (by Terry McDermott) in a local bookstore’s newspaper insert, which led me to search out some reviews online. Based mostly on one positive review (by B.T. Shaw, in The Oregonian), I bought the Kindle edition of the book from Amazon on the day it was released.  After finishing the book, I was satisfied because I felt that I’d learned a lot about the biology behind memory; but I was also disappointed because the review had left me with higher expectations. Read more »

Joomla 1.5: A User’s Guide (Barry North)

By , July 24, 2009

July 24, 2009 — Last week, I researched a number of options for “content management systems” and decided to try Joomla. Read more »

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