Comments Off on Counter-Intuitive Marketing I first became interested in “internet marketing” in 1995 because I was an estate-planning attorney seeking clients. One of my early lessons was that sometimes, marketing success can come from counter-intuitive strategies. Here’s an example. Read more »
I’ve optimized Google AdWords PPC-search campaigns for dozens of clients. I’ve been doing online marketing since 1997, paid search since 1999, and Google AdWords since the service launched. Read more »
Today, I took a long walk in Hayward, and I was outraged to see how many campaign signs are illegally posted on public property, and on vacant private lots. Starting today, when I have time, I’m going to start pulling down signs that are obviously posted illegally. Most of these will be signs for Nadia Lockyer, who is the most prolific campaign-sign lawbreaker I’ve noticed. Read more »
“It gets better” is the emphatic theme of a new campaign to encourage teens who may be losing hope and considering harming themselves. Let me join in: it will get better. Really. Read more »
Yesterday, I turned away a prospective client with unreasonable expectations. He wanted me to help design and implement an “affiliate program” this month, with the goal of generating significant profits for the 2010 holiday season. I told him, “It’s too late.” Read more »
Comments Off on Start with PPC Search PPC Search should be the cornerstone of all your online marketing efforts, because it can provide immediate results and immediate pin-point data to determine the effectiveness of the search campaigns: Read more »
I’m often asked how merchants can find and recruit “super affiliates” to participate in their affiliate programs. Unfortunately, the answer isn’t simple, because there’s really no such thing as a “super affiliate.” Read more »
Comments Off on Product Lifetimes and Support for Software and Computers I’ve been annoyed many times over the past 20 years when software and hardware makers renounce their own products, claiming that they are “no longer supported.”
Sometimes it’s designed to force customers to spend more money to buy upgrades, even if customers don’t need any new features. However, there’s also a reasonable limit to how long a company can be expected to train its staff to work with customers using older software versions (often on antiquated computers and operating systems).
Comments Off on Books about Google Analytics and Web Analytics I was surprised today to notice how many books are currently available on the topic of “Google Analytics” or “Web Analytics.” Read more »
I’ve installed a plug-in called WPtouch, which adds a “mobile interface” for visitors who use a touch-based smartphone (such as an Apple iPhone, Google Android, or Palm Pre). Read more »
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